Siquill

Independent studio - web, applications, AI systems, automation

Every call answered. Every estimate followed. Every record where it belongs.

Siquill builds the websites, applications, and AI systems that trades and service businesses run on - then removes the manual work that has grown up around them.

60s

First response, every channel

24/7

Calls answered, including holidays

1

Place every job is recorded

Calls answeredEnquiries returnedEstimates followedInvoices settledReviews repliedRecords reconciledReporting assembled

Systems

Eight systems that carry the work you are still doing by hand.

08 - Available now

01AI Receptionist

A voice on the line at every hour, briefed on your business.

It answers, qualifies, and books straight into your calendar. You get the summary and the recording; the caller gets a confirmation. If it cannot answer something, it takes a message and flags it for you rather than guessing.

  • Continuous cover
  • Calendar booking
  • Summary and transcript
Read the AI Receptionist piece
02Missed-Call Recovery

An unanswered call is a decision made on your behalf.

The moment a call goes unanswered, a text follows it: your name, the reason you missed it, and a question. It goes out inside ten seconds, while the caller still has the phone in their hand. Their reply lands in the same place as everything else.

  • Reply in ten seconds
  • Two-way
  • Recorded automatically
Read the Missed-Call Recovery piece
03First Response

One inbox for calls, forms, texts, and listings.

Enquiries from every channel arrive in one place and get answered inside a minute - by the system, or routed to whoever is free. The point is that the reply time does not depend on who happens to be looking.

  • Under sixty seconds
  • Every channel
  • Routed by availability
Read the First Response piece
04Review Engine

Asking at the right hour, every time, without you remembering to.

Each completed job triggers a review request timed for when it is most likely to be read, with one measured follow-up if it is not. Unhappy customers get a private route to you first, so problems reach you instead of the profile.

  • Triggered on completion
  • Measured follow-up
  • Private recovery path
Read the Review Engine piece
05AI Review Responder

Every review deserves an answer, and none should wait a week.

Replies are drafted in your register and go out within the hour. Anything below three stars stops and waits for your eye before it publishes - you approve it, or you rewrite it.

  • Within the hour
  • Your voice
  • Low ratings escalated
Read the AI Review Responder piece
06Spreadsheet Retirement

The spreadsheet was always meant to be temporary.

Jobs, customers, and invoices record themselves into one system as the work happens. The figures you check each morning are already assembled, and nobody types the same thing twice.

  • Automatic intake
  • Live reporting
  • No duplicate entry
Read the Spreadsheet Retirement piece
07Quote to Cash

Most estimates are not declined. They are forgotten.

Estimates leave the same day, chase themselves until answered, and turn into invoices on completion - with reminders that keep going until the invoice is settled.

  • Branded estimates
  • Automatic follow-up
  • Settlement reminders
Read the Quote to Cash piece
08Database Reactivation

Your most likely customer has already paid you once.

We work the list you already hold, one written message at a time, and put people back on the calendar without buying a single impression.

  • No media spend
  • Written individually
  • Books directly
Read the Database Reactivation piece

Consent-based messaging. AI calling disclosed on connect. Review requests sent to every customer, in line with Google’s policy.

Estimate

What the unanswered ones are worth.

Your figures - 03 inputs

Move the three figures to match your business. Nothing is sent anywhere and nothing is stored - this runs entirely in your browser.

40
5200
$450
$100$5,000
25%
5%60%

Work not won, a month

$5,850

A year
$70,200
Enquiries missed a month
43

Assumes 3 in 10 answered enquiries become paid work, and that every missed one is gone rather than calling back. Both are arguable, which is why we would rather walk through your own numbers than defend ours.

Send these figures with an audit request

Before you ask

Putting a system on your phone line is not a small thing to agree to.

What happens when the AI gets something wrong?

It is built to hand over rather than improvise. Anything outside what it has been briefed on becomes a message and a flag, not a guess. You keep the recording and the transcript of every call either way.

Can we turn it off?

At any hour, by yourself, without calling us. Calls fall back to ringing the way they do today. Nothing we build is designed so that switching it off breaks the rest of your operation.

Does it replace the software we already run?

Almost never. These systems sit on top of the tools you already pay for and fill the gaps between them. If something genuinely needs replacing we will say so during the audit, with the reason.

Who owns the data and the numbers?

You do - the phone number, the customer records, the call history, the account. If we part ways, it stays with you and we hand over the keys rather than the exports.

Also build

The systems sit on top of the work itself.

Websites

Fast, accessible, and built to be edited by whoever answers the phone. Never a template.

Applications

iOS and Android for field teams and customers. Keeps working when the van loses signal, syncs when it comes back.

AI systems

Assistants grounded in your own pricing, procedures, and job history - not a generic model guessing at your trade.

Process

01

Audit

Week one

We follow every call, enquiry, and manual step through your business, then show you what the current process costs in hours and in lost work.

02

Build

Weeks two to three

We assemble the systems and test them against your own past jobs and recordings. Your team carries on exactly as before - nothing is live yet.

03

Commission

Week four

We switch it on, watch it against real calls and real jobs, and tune it daily that first week. You can switch it back off at any point.

04

Stewardship

Ongoing

Monthly reporting you actually read, refinement as the patterns change, and new work as the business grows.

Journal

Long notes on each system, including the parts that do not work.

All 8 pieces

We measure our work by what disappears from your day.

A system that impresses in a demonstration and adds a task to someone’s morning has failed. We would rather remove the task than decorate it. We have built these systems for trades and service businesses since 2020, and we judge every engagement on the same two questions: how much manual work is gone, and how much work is no longer lost.

- The Siquill team

Contact

Tell us what is still done by hand.

Fifteen minutes, no presentation. Describe how work arrives and how it is recorded, and we will tell you which three processes we would remove first and what each is worth.

What to include

  • 01A brief overview of the business and how work reaches you.
  • 02Where records live today - software, spreadsheets, or paper.
  • 03The timeline you are working with, if you have one.
  • 04Anything relevant to look at: site, listing, current tooling.